"Temmpus"

Their have been several design projects in witch I have been a part of. One of the designs that I am proud of is the one created for my personal clothing line, TEMMPUS. The clock design was original created by me as the emblem for the clothing. This design is the most recent one that was created.

 When creating this brand I was heavily influenced by a Salvador Dali painting in witch be portrays the clock in a melting fashion, indicating the idea of Purgatory. The clock is melting as well in the logo but not in the same manner that we would find in Dali's painting. In this logo the clock is melting but looks more like a splatter than a melt. The use of negative space puts the idea of the 12,6,9, and 3 that are commonly found in a clock. What I don't like is how cramped it looks where the big hand meets the center piece, this specific area make it uncomfortable for the eye. The negative space in any design allows the eye to explore, but when the eye is not allowed to travel, it gives for an uncomfortable design. The logo could use a second look to work out the kinks and make it very eye friendly.

In this specific design I wanted to put the word "time" as a statement. Based on the feedback I was receiving on the design, I noticed the public not really being able to distinguish the design of the clock. So this design came from the frustration of certain people not recognizing the logo I designed. The two circles represent the seconds and the minutes. The thin circle represent seconds and the thick circles represent minutes. The typeface was accidental, even tho I'VE been taught how accidents shouldn't happen in design, and everything should be on purpose.

This design is well balanced but lack certain tweaks that can make it POP!

With that said, back to the drawing bored.....