Recently I was hovering over the cosmetic lipsticks that my girlfriend has and I noticed that one specific lipstick look different from the rest. Picking up the lipstick I noticed how different it was and began to wonder why, and I soon came to a conclusion. First I looked at it and said to myself "this looks like like two things, a bullet and a women's pleasure toy". Its clear that this is being marketed towards women 21-35. That make so much sense, it hit me how the design of this lipstick casing is genius. Girls love their toys whether they are lipstick toys or pleasure toys. Its no coincidence that the casing looks like a miniature sexual pleasure toys. Although the design is so simple the message is there, and that is what makes it such a great idea. These are the designs that are the most successful, the ones that stimulate ideas without the customer not even knowing. And since these lipsticks come in different colors they become collectables, this allows the company to push the boundaries of their markets.
The type face used looks futuristic and puts the idea of the "future of cosmetics". Its unique design is creative and very eye catching. Although i have to say I'm not a fan of how the the letter A connects to the letter C. I'm still trying to comprehend the two dots to the left and right of the letter A.
As far as the typeface design im still trying to break the code, but the design of the lipstick casing is genius.
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