Saul Bass

The great Saul Bass revolutionized the Graphic Design world with his simplicity and great creativity. Saul Bass pushed the made the simple complex and made the complex simple, his unique approach to design was and is a standard for any designer today.
One of my favorite designs by Mr. Bass is the BELL logo he created. In this logo witch is simplified to its essence is the logo he created for the phone company it witch he place a bell in the center of a circle. What made this logo so great was the simplicity that surrounds his ideas. The bell logo was carefully though out and well executed.
Another one of Mr. Bass designs includes the one he did for United Airlines; witch is still used to this day. In this design we can see an abstract letter U and letter A, side by side.  The letter U is in a light ocean blue color while the letter A is in a red color. In this design Mr. Bass literally united the two letters to as a play on word to the company name United Airlines. In the center we can see the right side of the letter U and the left side of a letter A to “unite” the two letters and in theory parts of the world.

Mr. Bass can summarize his career alongside the historic iconic symbols of American companies. Designing original logos for Quaker, AT&T and the Girl scouts, he gave America and identity in the world.